Branding and Designs, Revolve — Fall 2024
Graphic Design • Branding • Illustrator • Photoshop • Lightroom • Premiere Pro • Procreate
Introduction to the Design Director Role
Revolve Dance Crew is a hip-hop inspired dance team at Northeastern, made up of dancers of a diverse range of backgrounds and experience. As Design Director of Revolve, my responsibilities included:
Branding, Marketing, and Social Media
- Establishing new visual themes + brand identity for the semester
- Managing the social media posting schedule
- Designing all post and story graphics
- Editing YouTube videos + promotional videos
- Monitoring social media messages
- Establishing new visual themes + brand identity for the semester
- Managing the social media posting schedule
- Designing all post and story graphics
- Editing YouTube videos + promotional videos
- Monitoring social media messages
Directing Photoshoot
- Develop photoshoot theme
- Curate photoshoot outfits for all team members
- Collaborate with photographer
- Edit photos
Designing Merch
- Design semesterly merch for team members and public
- Work with vendor and distribute materials
- Design semesterly merch for team members and public
- Work with vendor and distribute materials
Set Costuming & Design
- Establish visual aesthetics for our performance set by setting hair, makeup, and costume theme and guidelines
Revolve's Rebranding and Theme
My goal for designing Revolve's semesterly theme and rebranding was to emphasize the liveliness and vibrant energy, and yet also the more serious and contemporary aspects of our dance style. Additionally, I also wanted to make everything I made to feel tangible, like it was a printed graphic that was photographed.
Inspired by risograph printing, I chose a color palette that felt colorful and vibrant, and yet also contained dark and bold tones. I established an aesthetic that felt classic, not too whimsical — a nod to our foundational hip-hop styles in that semester's set, and emphasizing Revolve's established presence in the Boston dance community since its founding in 2009.
old logo
new logo
stylized and colored
For the logo, I felt that Revolve was due for a refresh. The old logo felt too complex, with many varying widths of lines, and some details in the shape that felt unnecessary and confusing. With a new logo, I wanted it to resemble the essential shape of the old one, but bolder, simpler, and more memorable. As well, I wanted it to feel less delicate, but instead more lively and almost hand-drawn, with more movement in the strokes.
Graphics Gallery
Hoodie Merch Design
Merch drafts included designs for embroidered sporty windshirts, and embroidered, Y2K-inspired windbreaker jackets.
After a poll from the team, the hand-drawn merch design for the hoodie was the most popular! After improving upon the design, I sent in an order for the custom screen printed hoodies.
The final hoodie mockups are below:
Photoshoot Gallery
Additional Graphics
