Social Spotify —
Connect with friends
Connect with friends
UX/UI • Figma • UX Research
A study on music-streaming apps, and the designing of an additional feature, the Spotify Social tab, where you can express yourself, recommend to others, and connect with your friends.
Brief / Prompt
In this project, identify a need/problem in Spotify, and design a new feature in the app that will meets the need, or solves the problem.
UX Research, User Interviews
I completed a competitive usability analysis on music-streaming apps, such as Amazon Prime, Tidal, Apple Music, and Spotify. Then, I conducted user interviews with users of these apps. Here were the key takeaways that I discovered could be avenues for my design.
Persona
After my research, I developed a persona that would represent the traits of users that I had interviewed. This helped to define tasks from the data that we had uncovered.
Paper Wireframes and Workflows
For each key task, I sketched rough wireframes of my new feature to represent how a user would complete it. Then, I chose one workflow to fully implement in my final prototype.
TASK #1: see a friend's current music preferences, let them know her thoughts
TASK #2: passively recommend music to friends, and see what friends sent to her
TASK #3: easily find friends and peers on Spotify
Implementing
From scratch, I recreated Spotify's component library in Figma, and created lo-fi digital wireframes.
Then, I conducted multiple sessions of user testing with my prototype. During user testing, I discovered that there were a few issues that users ran into when asked to complete the task:
User Testing Problems
Final Products
